Fit & Sizing3 min read
How to measure your bra size at home
You need a tape, a mirror and two minutes. Here is the method professional fitters use, and why the band matters more than the cup.
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Made in India · 7-day easy returns
Made in India · 7-day easy returns
The journal
Straight answers to the questions we get asked most — how to measure properly, why a band rides up, and how to make good innerwear last.
Fit & Sizing3 min read
You need a tape, a mirror and two minutes. Here is the method professional fitters use, and why the band matters more than the cup.
Style Notes2 min read
The right innerwear disappears. A practical guide to layering under kurtis, sarees, sheer fabrics and close-fitting knits.
Hot water, wringing and the tumble dryer kill more bras than wear ever does. A short, practical care routine.