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Journal
Washing, drying and storing innerwear so it keeps its shape and lasts longer.
Need the basics first? Jump to the size guide or the care guide.
If you came here for practical advice, these pages usually help next:
Pure cotton sags, pure lycra feels hot. Here's why cotton lycra is the everyday choice in Indian weather, and how to check leggings before you buy.

Fabric & Care4 min read
What to look for in a night suit you will actually sleep well in, when a capri is the better choice, and how to keep cotton prints bright.

Fabric & Care4 min read
Hot water, wringing and the tumble dryer kill more bras than wear ever does. A short, practical care routine.